Schmeckt Coca Cola besser als Pepsi?

  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_attach_plugin_display_node_content::options_submit() should be compatible with views_plugin_display::options_submit(&$form, &$form_state) in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views_attach/views_attach_plugin_display_node_content.inc on line 248.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/handlers/views_handler_argument.inc on line 745.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 25.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_filter_term_node_tid::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/modules/taxonomy/views_handler_filter_term_node_tid.inc on line 303.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 149.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /is/htdocs/wp11101931_N1O1K9ENN2/www/kul-unterwegs/sites/all/modules/views/views.module on line 879.
Was Marken bedeuten und wie Werbung funktioniert

Prof. Dr. Reinhold Roski, HTW Berlin

Klassenstufen 4 - 8, Dauer: 60 Minuten
Vorlesungen richten sich grundsätzlich an mindestens zwei Klassen.

Wir alle kennen sehr viele Marken und sie spielen in unserem Leben eine große Rolle. Am Beispiel der beiden Marken Coca-Cola und Pepsi Cola, wollen wir sehen, wie sie dabei vorgehen.

Zuerst machen wir einen Coca-Cola/Pepsi-Test: Welche Cola schmeckt mehr Kindern besser? Danach sehen wir uns an, wie Werbung arbeitet, und was mit Markenwerbung alles zusammenhängt. Das machen wir aus der Sicht der Unternehmen und aus unserer Sicht als Kunden.